Can you compare Aldi with Jo Malone? I’m going to share with you what I think about the hype.
I’m aware that I’m not the first to talk about this. I have actually shared my thoughts on my Instagram stories, though. Do you follow me? Oh, you must! Although, I’m not a serial storifier on there I do enjoy it when I have the time.
You’ll already know how big a fan I am of Aldi by my tables purchase here.
I can’t believe that I haven’t written about Jo Malone yet since launching my blog. Everyone who knows me knows what a big fan I am of this luxury fragrance brand. Mr Bbed bought me me very first candle I think must be about ten years ago now. It was the Pomegranate Noir candle and despite trying many others still remains my favourite.
I remember when Aldi first brought out the candles around Mother’s Day. The hype was unbelievable and they sold out in record time.
The next time I spotted them I bought up all three fragrances – Pomegranate Noir, Blackberry Bay and Lime and Basil & Mandarin. I wonder just how Aldi have got away with copycatting the names. Even the packaging is a complete dupe. They are worth £3.99 of anyone’s money just for the look alone.
They are double wicked and chunky. There has been no black smoke from any of mine. I’ve had black smoke from practically every Jo Malone candle I’ve ever owned despite always trimming.
So far so good, eh?
What they can’t match though is the hot throw of Jo Malone candles.. No siree.
Hot throw is the fragrant smell from a candle when it’s wick is lit.
I’m currently burning Jo Malone Red Roses and after 30 minutes burn time that evocative rose garden smell is wafting through every room.
No matter how long any of the Aldi ones burn they don’t have a decent hot throw in my opinion. I can smell them but only if the door is closed in the room they are on in. I get a brief hit of fragrance when I walk in the room but it’s gone quite quickly.
I will add, though, that for the money they come a very close second to almost everything else I’ve ever tried. They can easily hold their own in the £10-£25 price bracket. I can say this because I am literally a candle freak. Family and friends all know I screech with delight at the thought of receiving a candle pressie.
I’ve since bought into the diffuser hype, too, when they appeared on Aldi’s shelves a couple of weeks ago. These are even more impressive from a packaging perspective. They must have £3.99 worth of cardboard to them alone. They’ve thought of all the little Jo Malone touches as well. Even right down to the hand tied black ribbon around the reeds.
So far, I’ve had much the same experience as I’ve had with the candles. The Pomegranate Noir one is on the fireplace in the sitting room. We mostly sit in the snug so the door of the sitting room is kept closed quite a bit. This seems to trap the fragrance in the room. The minute the door is open for any length of time the fragrance diminishes.
Once again though, I think they are definitely as good as any I have paid up to £20 for. My favourite ever diffuser though is by Neom — Complete Bliss.
Writing this post has reminded me I haven’t had one in a while 🙂
I use my Aldi candles to supplement the burning of my more expensive candles. There are so many levels to being a candle addict .. lol!! If you are one you’ll know what I mean!
I definitely recommend you add them to your shopping list but they don’t really compare to Jo Malone. Good try, though!
What do you think? Agree or disagree with me? I’d love to hear from you .. xoxo